B2B Reads: 3 Practical Ways to Improve Your B2B Sales Narrative, 7 Steps to Building a High Converting Sales Process and More!

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

3 Practical Ways to Improve Your B2B Sales Narrative By Steve Earl
Think of your narrative as a jigsaw puzzle. When all pieces fit perfectly, the prospect sees the complete picture. When pieces are missing or misaligned, confusion creeps in – and confused minds don’t buy.  Three tips that can reshape your so-so first-call presentation into a presentation that drives your sales conversations to the next stage.

How B2B Marketing is Becoming a Strategic Growth Driver By Runa Macleod
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.

7 Steps to Building a High-Converting B2B Sales Process By Natasha Ellis-Knight
7 key stages of a high-performing B2B sales process, highlight common pitfalls to avoid, and show you how to optimize your approach using data, automation, and digital sales tools.

Why the MQL Model is Failing B2B Marketing and What to Use Instead By Mark Stouse
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics.

100 Best B2B Marketing Podcasts in 2025 By FeedSpot
Looking for B2B Marketing And Sales podcasters to listen to or for your outreach campaign to promote your brand or product? This B2B Marketing And Sales podcasters list is what you need.  Export full list with email contacts of hosts and booking agents in a spreadsheet or csv file.

Want to brainstorm? Get in touch.

The post B2B Reads: 3 Practical Ways to Improve Your B2B Sales Narrative, 7 Steps to Building a High Converting Sales Process and More! appeared first on Heinz Marketing.